Professional skills and ethics Term Paper Example | Topics and Well Written Essays - 3000 words

Professional skills and ethics - Term Paper Example Corporate Social Responsibility in Marketing in the Aviation Industry Over the years, environmental interests and various laws and regulations have caused for there to be a general change in the way most organizations view the notion of sustainable business actions. Most of the companies in the aviation industry frequently find that they how have to constantly ask themselves is to what extent do they happen to act responsibly. The paramount reason that causes companies to engage in business is to ensure that the owners and employees stand to gain various economic benefits. Any other actions by the various businesses are frequently considered to be secondary responsibilities and most firms have been ignoring them over the past years (Sun et al. 2010). In recent times that a new system of business has emerged that has forced players in the industry to change the way they conduct business due to the increasing awareness of corporate social responsibility and the vast impact that the ind ustry has on the environment (Sun et al. 2010). ... s customers coupled with the customer’s frequent desire to obtain the very best of services at reasonably decent prices makes it a prerequisite for most of the industry’s operators to ensure that they market their product as being innately cost efficient while offering their customers the very best services that are available. Companies and various operators in the industry are finding this to be increasingly difficult to do due to their incurring rather high operating costs which have been seen to affect and have a profound influence in the entire industry (Flouris and Yilmaz 2011). The Challenges Facing the Conduction of Responsible Business Practices for both Individuals and Organizations in the Aviation Industry Environmental Challenges. The aviation industry is facing the challenge of developing appropriate and sustainable CSR models because it has been forecast that the industry should poise itself for a rather tremendous general increase in the rate of flight tra ffic over the next 15 years. The increased air traffic will consequently result in a general increase in raw material consumption, increased carbon emissions as well as an overall increase in pollution that is resultant of the industries activities. Industry Marketers are finding that they increasingly need to develop actions that will appease and fulfill all the stakeholders’ expectations as well as ensuring that the airlines are sufficiently taking care of the environment (Phillips 2006). Efforts by marketers in the aviation industry to promote the various players in the industry as having appropriate corporate social responsibility practices are being severely hampered by a report released by the Aviation Environment Federation which showed the estimated damage to the environment and society