Sustainability In Business Essay Example | Topics and Well Written Essays - 2500 words

Sustainability In Business - Essay Example As a result, the question arises as to how organizations as well as societies which are capable of sustaining exceedingly productive performance can be developed. Moreover, it has become increasingly comprehensible that â€Å"sustained economic success and quality of community life depends on developing a different relationship with the natural environment† (Dunphy, 2000, p.5), and hence, it is necessary to realize the fact that much of the economic affluence has been attained at the cost of global resources that have been exploited at an unsustainable rate. In the light of these facts, the current research will aim at evaluating the corporate sustainability of three global majors, viz. Royal Dutch Shell plc (Shell), Fluor Corporation (Fluor), and The Kuwait Oil Company (KOC) in terms of the sustainable profiles of different countries wherein they operate. The report will address a range of corporate sustainability issues that organizations commonly face, in order to substanti ate the fundamental premise of this research. The major strengths of the Shell include its internal factors that have lead to rapid growth of the company. It is one of the largest oil companies and it has acquired very strong market position in global oil industry. It enjoys an upper hand position in the market. The company has taken vertical integration for its operations that allows it to enter downstream and upstream activities like oil and gas exploration and refining, business-to-business sales etc (Shell-b, 2009). The company internal strategies and management team are efficient in maintaining the global operational business operations. The company has acquired high technical advancements for their business operational projects. Since last five years, the weaknesses of Shell have become more prominent due to certain negative factors. Firstly, the decreasing profit and sales margins are the major weakness of the company.